Brand Identity Design for a Yoga Studio

Brief : To design the brand identity for a yoga studio.

Self Initiated Project: I was inspired to create this project after I was handed some promotional flyers by a coach at a networking event. 

My goal was to create a logo for a yoga studio and some marketing material which could be used at local events as well on social media. I wanted to convey a sense of calm and peace but also energy and strength. 

Brainstorming: I chose the word “Prana” which means breath or life force and the sun represents energy and gives us life. So I chose the sun with a spiral in the center.