Brand Identity design for a global non-profit

Brief : To design the brand identity for a non-profit dedicated to providing humanitarian aid for those affected by riots, war, natural disasters and political instability.

Direction: To create a brandmark and some posters for a fundraising event.

Brainstorming: I wanted to convey the idea of  global organization and something symbolic of hope. So I chose hands joined together in such a way that it shows hope and strength. In the back I added a globe.

Deliverables: Logo design and variations, flyers/posters to support fundraising initiative.