Revamping a Direct Mail Postcard for Greater Impact

Brief : To design a direct mail postcard to be sent to local residents in nearby cities

Client: Newly opened vetenrinary clinic in San Ramon, CA.

Direction: When I noticed a postcard from a local vet clinic in my mail, I immediately wanted to redesign it to not only to grab attention but also clearly communicate the clinic’s services. I rewrote the content with a strong headline and call to action and other details.

Brainstorming: I researched other vet clinics , animal hospitals and top pet food brands for their branding and visuals. I decided to use bright and  natural colors with friendly and appealing pictures of pets and simple iconography.